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售價:1834
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Leisure Marketing 等好久終於開賣了超讚的啦!希望我整理的資料能對我大家SABRINA有幫助。SABRINA最近也對這個商品很感興趣,SABRINA不吝嗇分享他的生活點點滴滴;包括網路上購買的任何東西.要到處比價;尋找低價及可靠的網購地方!
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DONNA也請我幫忙收集該商品資料!DONNA不吝嗇分享他的生活點點滴滴;包括網路上購買的任何東西.網路購物EC是擋不住的趨勢,可以方便比價只要用功通常都能買到相對便宜的商品!當今網購市場很競爭,各大購物網為求好業績無所不用其極,殺價毫不手軟。最近我也在找Leisure Marketing的相關資訊~
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詳細資料ISBN:9780750655507 叢書系列:休閒 規格:平裝 / 普通級 / 單色印刷 / 初版 出版地:台灣 內容簡介 DIVIDED INTO NINE PARTS, LEISURE MARKETING: A GLOBAL PERSPECTIVE GUIDES THE READER THROUGH LEISURE AND MARKETING CONCEPTS, THE MARKETING MIX, KEY ISSUES IN DIFFERENT SECTORS, TOPICAL ISSUES (SUCH AS GLOBALISATION, MARKETING RESEARCH AND ETHICS, FOR EXAMPLE BRANDING AND ENVIRONMENTAL ISSUES), AND THE FUTURE OF LEISURE MARKETING. A SECTION OF THE BOOK IS DEVOTED ENTIRELY TO INTERNATIONAL CASE STUDIES, WHICH ILLUSTRATE AND HIGHLIGHT KEY THEMES AND ISSUES RAISED THROUGHOUT IN ORDER TO FACILITATE LEARNING. EXAMPLE OF INTERNATIONAL CASES USED ARE: 1.DISNEYLAND RESORT, PARIS: THE MARKETING MIX 2.MANCHESTER UNITED FOOTBALL CLUB: MARKETING THE BRAND 3.THE GROWTH OF THE ONLINE RETAIL TRAVEL MARKET 4.HILTON HEAD ISLAND, USA: THE LEISURE ISLAND FOR GOLF AND LEISURE SHOPPING 5.HEALTH, LEISURE AND TOURISM MARKETING INCLUDING SPA HOTELS, HEALTH CLUBS AND LAKE RESORTS. |
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